This may be obvious to some, but hear me out: ListingWare is a technology-oriented company.  We're built around providing a specific sort of service for Agents and Brokers.  However, we constantly get asked about sales, marketing, search engine optimization, etc.  We could be like other companies out there and say "Oh, yeah, sure!  We can help you with that, too!" - but that's not where our strength lies.

With that in mind, I've started pointing to external sources on subjects that I know our clients are interested in without trying to say I'm the one that came up with the idea.  "The hand pointing to the moon is not the moon", but I do recognize it when I see it.

Marc Davison of 1000 Watt Consulting has written about building a new website, but it's definitely not about the technology that goes into it.   Good read.